-> this should be your board
What kind of Flashrom is detected by the various Flash programs ?
Does it match with the manufacturer and number printed onto the chip itself (peel-off the Award label) ?
Info: If the Flashrom part number starts with 29 then the Flashrom voltage selector (red jumper left of the flashrom) should be set to 5V, if it starts with 28 the jumper needs to be on the 12V position. If the board is equipped with a 27 part it's not a flashrom.
Image shops a Jumper JP8 just above the Flashrom - is there something printed onto the board what purpose this jumper has ?
Flashrom example part numbers:
SST 29EE010, Atmel 29C010, MXIC 28F1000PPC